date:Jul 29, 2020
rend towards cleaner living. As the use of the term plant-based moves more into the mainstream, the industry and start-ups, in particular, are taking up the challenge to deliver more clean label meat and dairy alternatives with improved nutritional profiles.
New launches with vegan claims have seen a substantial rise and are barreling toward the mainstream. Innova Market Insights notes a 23 percent annual growth of food and beverage launches tracked with vegan claims (Global, 2015 to 2019). Mor