Vegan trademarks sore as UK’s plant-based market flourishes
date:Jul 29, 2020
ew food products launched was vegan. Manufacturers hope that continued growth in sales will allow them to achieve higher profit margins on these products than comparable non-vegan products.

EMW says the race to tap into the vegan market has expanded into the fast food sector. KFC sold one million vegan burgers during their first month of sales in January 2020 whilst Greggs vegan sausage roll was a social media hit upon launch.

EMW predicts that people making lifestyle choices and paying closer
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