date:Jul 28, 2020
Consumers buy with their eyes is a common statement in the produce industry. Not only do they look at the product, the color and design of packaging also have a striking effect on buying decisions. EarthFresh, grower and shipper of potatoes in Canada and the US, does both. They focus on growing a high-quality product while at the same time making it visually appealing for consumers. With its own inhouse Innovation Team that has packaging as a primary focus, product presentation is a key focus fo