date:Jul 16, 2020
Diageo has created what it claims is the worlds first ever 100% plastic free paper-based spirits bottle, made entirely from sustainably sourced wood.
The bottle which will debut with Johnnie Walker in early 2021 has been created through a new partnership with Pilot Lite, a venture management company, to launch Pulpex Limited, a new sustainable packaging technology company.
To ensure that the technology can be used in every area of life, Pulpex Limited has established a partner consortium of