date:Apr 15, 2020
rend for 2020 expected to influence NPD across the board. These food stories add authenticity and brand loyalty to a product, they just need to be communicated properly, notes Lavanya Venkateswar, Product Manager at Univar Solutions USA.
Were building a portfolio of ingredients from suppliers with some great stories to tell, whether its organic seaweed sourced from the pristine waters of the Outer Scottish Hebrides or agave inulin from a co-operative of Mexican farmers, she explains.
In the re