Hybrid flavors and “trend collisions” help dairy brands break out
date:Apr 15, 2020
n around health and intolerance and changes in consumer beliefs around sustainability and animal welfare has seen certain segments of the dairy market suffer. While animal welfare is the most common concern regarding traditional dairy consumption, what shoppers want and what shoppers buy can be completely separate things, she explains.

Also in Europe, the classic dairy product segment is reaching saturation. Further development of standard products is being given added value through claims like
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