Hybrid flavors and “trend collisions” help dairy brands break out
date:Apr 15, 2020
content, namely protein. Recently, they issued new advice (called the milk and milk-related products consumption guidelines for Chinese residents) suggesting that dairy can boost immunity. This provides stronger momentum for the consumer to increase their daily intake of dairy products, says Anne Sinha, Director of Strategic Segments at CP Kelco.

In the US and Europe, we have seen sales surge in dairy alternatives. In dairy alternatives, the trend has become about what the product doesnt have.
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