Britain’s meat-free sales grow 40% in five years
date:Mar 26, 2020
018, according to Mintel research, with those following a vegan diet still only equating to around 1% of the UK population.

The rising popularity of flexitarian diets has helped to drive demand for meat-free products. Many consumers perceive that plant-based foods are a healthier option, and this notion is the key driver behind the reduction in meat consumption in recent years, said , Mintel Global Food Drink Analyst, Kate Vlietstrasaid.

As the meat-free market becomes increasingly crowded, b
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