date:Mar 12, 2020
Danone has released new plant-based varieties for its Activia and Danio yogurt brands in the Netherlands. Targeting the expanding demographic of flexitarians, the brand aims to innovate its products around shifting consumer taste preferences that lean more toward a mix of plant- and animal-based products. This launch is a first for Danone as it is the first time the brand is focusing on 100 percent plant-based products.
This launch is marketed as fully in line with Danones philosophy of One Pla