date:Mar 12, 2020
and more European consumers are looking towards plant-based products. And we know that consumers are enjoying dairy and plant-based drinks side by side.
With our unique expertise and innovation power it is natural for us to enter this market, which is adjacent to the milk category, said Hanne Sndergaard, Executive Vice President for Global Marketing and Innovation at Arla.
We aim to develop the category with a natural, Nordic range that fits into the everyday life of the European consumers and