date:Mar 12, 2020
Danish dairy cooperative, Arla, has launched a new brand for plant-based products as it enters the burgeoning market for the first time.
Initially, JRĐ will offer three oat-based drinks Oat, Barley Hemp to consumers in Denmark, the UK and Sweden. Arla said that the drinks are made with organic Nordic ingredients and contain up to 50% more oat than current market leaders.
Moving forward, Arla said the brand will become an umbrella for an entire selection of plant-based food products.
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