Morrisons simplifies supplier relations
date:Mar 12, 2020
said it will be a free service that all suppliers can register to access.

This month, the supermarket will also launch Morrisons Edge, supported by IRI, a provider of customer analytics. This will provide buyers and suppliers with the retailer with basket data and shopper information, combined with market information.

The retailer is also launching a raft of new initiatives designed to make it simpler to work with. This includes changing its internal structures; planning promotions further out
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