date:Mar 12, 2020
Iceland has revealed a 29% reduction in its overall plastics packaging usage, two years after pledging to expunge all plastics from its own label product packaging by the end of 2023.
The reduction reflects a removal of 3,794 tonnes from its annual plastic usage, something it accomplished without passing a penny on to the customer by investing heavily in making plastic free, sustainable solutions accessible to its millions of customers.
The retailer has seen significant wins across high volume