date:Mar 04, 2020
one in four (23 percent) shoppers actively seeking retailers that offer this service.
MS Foods initially launched its Fill Your Own trial last December at a Southampton-based store in England where it is offering over 44 lines of packaging-free cupboard essentials. These included popular cereals, pasta, rice, lentils, confectionery, coffee, dried fruits and nuts.
Since the pilot began two months ago, 25 out of the 44 Fill Your Own products are selling higher volumes than the packaged alternat