date:Sep 12, 2012
, consumers are increasingly turning to alternative sources of information, and not solely relying on the government or the companies.
This is indicated in how the credibility of food safety experts and third-party institutes has reached a record high. Around 83% of respondents expressed an interest to participate in activities carried out by these experts, it said.
It also warned that, given how food safety awareness is still not comprehensive, negative reports from one brand might lead to a