date:Sep 12, 2012
The study, conducted by Ipsos with CBN Group and CBN Research Institute this summer and focused on consumers between 18 and 50 across seven major cities, found that food safety events have had a major impact on buying choices.
In all, 62% of respondents indicated that they would change their purchase decisions due to food safety events, and more than 70% said that they would decline any other product of an affected brand, it reported.
This might be seen as a boon for multinational corporation