date:Feb 27, 2020
its Cadbury Darkmilk in Australia in 2017 and following its performance there launched it in Europe in the autumn of 2018. The introduction of Cadbury Darkmilk in the UK with 40 percent cocoa and 14 percent milk was positioned as having a more grown up taste. In mainland Europe, Darkmilk was made available under the Milka brand and in Scandinavia under the Marabou brand.
Maintaining taste is vital in the chocolate market, but concerns over health issues are also starting to be addressed, with