date:Feb 19, 2020
UK-based James White Drinks is launching a spicy ketchup this spring based on its widely distributed Bloody Mary mix Big Tom. The condiment touts a lower sugar content in comparison to leading ketchup brands, with almost 50 percent fewer calories. Playing off of familiar tastes, the pressed fruit and vegetables company aims to win over already loyal consumers of Big Tom in the juice category with a product in the sauce aisle.
The spicy ketchup offers consumers a premium spicy option in the hug