date:Feb 19, 2020
health, adds Levi.
The Dry January campaign, which originated in the UK in 2013 urging the public to abstain from alcohol throughout January, has become a yearly tradition and has gained global momentum.
Innova Market Insights has also reported a growing global trend for moderating alcohol consumption. A recent poll (US, UK, France, Germany, China, and Brazil) revealed that one in four consumers have cut down on their alcohol consumption in recent years in pursuit of healthier lifestyles.
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