Kefir sales rocket at UK Tesco
date:Feb 18, 2020
r, says Tesco Dairy Drinks Buyer Vicky Smith. Its popularity has been building, mainly by word of mouth, on a monthly basis to the extent that we now stock seven different drinks as well as four yogurt variants.

The original natural variety has a slightly sour but creamy taste. Last year, in order to widen its popularity, we added cherry, strawberry plus mango and turmeric flavors, she adds.

The drink was first discovered by shepherds keeping milk in leather sacks that were open to the yeast
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