Kefir sales rocket at UK Tesco
date:Feb 18, 2020
verages further proliferates related NPD.

This is evidenced by recent kefir sales, notes the retailer, as demand for the drink is soaring with a 400 percent increase in sales in the last 18 months. This is particularly noteworthy as Kefir, until recently, was a very niche dairy product in the UK bought mainly by Eastern European shoppers, a region where it is very popular.

Scientific advancements in starter culture technology are enabling manufacturers to prolong the shelf life of ambient pr
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