date:Sep 12, 2012
l's Kit Kat was just outside the top ten, although it holds the same same retail value sales percentage as the tenth placed Mars brand.
Mars leads the pack with five entries in the top 10, followed by three from Kraft and two from Hershey.
Cadbury, Snicker's, Reese's and Dove were able to gain market share on last year.
Trident is the only brand in the top 10 to have lost market share, but it was still able to retain fifth place.