date:Feb 14, 2020
nsibly Sold and Responsibly Developed.
Under this first pillar, Walls will shift its advertising to speak to parents and caregivers and will not direct any marketing communications to kids under the age of 12, or under 13 on social media.
For the second pillar, the company is introducing a Responsibly Made for Kids logo on its point-of-sale communications such as product packs and price cards. In practice, its supposed to allow parents and caregivers make more informed purchasing decisions by