Kraft launches first gum brand in China with Stride
date:Sep 12, 2012
d 12-piece purse-type packets.

Manufacturing competition

Kraft has eight manufacturing facilities in China, all located in the East, but has chosen to export the product from its factory in Thailand, which also exports gum products to Japan.

Hui told this site that China was the second largest gum market worldwide behind the US and had grown 15% from 2010 to 2011.

However, she added that per capita consumption in China was low compared with other developed markets.

According to Hui, Stride
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