Snyder’s Lance gains innovation and retail entry points via Snack Factory
date:Sep 12, 2012
n February 2012, Snyders Lance outlined its growth strategy that would be focused on driving three core brands; Snyders of Hanover pretzels, Lance sandwich crackers and Cape Cod potato chips.

Snack Factorys pretzel crisp will become the fourth core brand, Singer said.

We see this growing faster than other core brands outpacing them, he said.

Actual cash value (ACV) is very strong already and there is still room for growth and further development, he added.

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