Snyder’s Lance gains innovation and retail entry points via Snack Factory
date:Sep 12, 2012
new area of the store for Snyders Lance products to be sold in, he added, which is an exciting development.

Carl Lee, president and chief operating officer at Snyders Lance, said the buy is an important one.

With this acquisition comes an innovation platform which should enable more selection and variety for customers in the long-term, Lee said.

The firm plans to utilise Snack Factorys solid innovation platform to create new ideas and underpin new product development (NPD).

Core branding

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