date:Feb 09, 2020
ceptance of this chocolate type before we decided to extend it to the larger consumer base.
Our unique capability of operating in both the hand-crafted luxury chocolates segment and now the FMCG segment has provided the opportunity to be the first chocolate brand to launch ruby chocolate at a large scale in the country, Rustagi said.
Fabelle Choco Deck Milk and Ruby Chocolate will be available in two SKUs (stock-keeping units) - a 55g pack priced at Rs 85 and a 121.5g pack priced at Rs 200.