‘We unlock the power of wheat’: Kampffmeyer
date:Sep 12, 2012
nal bakery sector, she said, along with natural and clean label.

Most European consumers also link grains and fibre with health, she added.The connection of fibre and a healthy digestive system is clear to consumers.

Formulation impacts

The ingredient is very simple to incorporate into formulations and has an appealing light colour, Zeuch said, unlike traditional wholegrain baked goods.

It is very nice in colourWholegrain products are usually dark in colour but refined flour products tend to
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