date:Jan 23, 2020
s on functional and healthy food
The Japanese consumer is generally very aware of his health. The Japanese food and beverage market continues to focus on functional, healthy and nutritious products. Everything that is seen as a health and beauty benefit has a stronger appeal and a greater chance of becoming popular, especially with women. Healthy food trends from the US also have some influence, with special diets and trendy superfoods that are often also popular on the Japanese market. Nuts and