Fazer muscles in as Finland’s ‘market leader’ in gluten-free bakery
date:Jan 19, 2020
oducts represent 3% of Finlands total bakery market. This figure is expected to grow significantly over the coming years.

Through the acquisition, Fazer becomes the market leader also in gluten-free bakery products, said Christoph Vitzthum, President and CEO, Fazer Group.

We will renew Vuohelan Herkkus product portfolio and integrate it into Fazers gluten-free assortment.

He added: We will become a very strong player in the growing gluten-free market when we exploit Fazers strong brand and co
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