date:Jan 17, 2020
Jordan (10.5 million inhabitants) is 98% dependent on food imports. In 2018, the Netherlands exported 16 million euros worth of fruit and vegetables to Jordan. Nuts is in second place on the list of 10 growth markets in Jordan, apples are third on the list. Jordan is becoming an increasingly westernised and foreign foods are becoming more and more the trend, especially if they are attractively packaged and clearly labeled. The retail market expects growth of 3 to 5% in the next 5 years.
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