date:Jan 17, 2020
Lidl GB is removing cartoon characters from its own-brand cereal ranges in a bid to encourage healthier choices and to tackle pester power.
Effective from spring, this is a response to nearly three-quarters of parents saying they experience pester power from their children in the supermarket, with over half believing cartoon characters on cereal packaging encourages this.
Lidl is now swapping its own-brand range with new, cartoon-free branding. It follows the supermarkets achievement of a redu