date:Jan 14, 2020
purchasing behaviour, with more consumers choosing drinks with low, or no, sugar content.
These changes are likely to be due to a combination of government action, mostly through the SDIL, changes in marketing practices on the part of the soft drinks industry, and greater awareness of the harms caused by sugary drinks amongst consumers.
They show that it is possible for improvements in public health to be consistent with successful business practices.
Co-author Susan Jebb, Professor of Diet a