date:Jan 09, 2020
ation of the category focused on more developed regions. There is an above-average focus on dairy-free yogurts in Europe, for example, while ice cream represented almost a third of all dairy alternative launches in North America in 2018.
Next to Starbucks, other notable players are tapping into these current market trends. Last month, US Greek yogurt brand Chobani revealed the companys biggest expansion ever with an entire platform of batch-made oat-based drinks and cultured oat blends. The mov