date:Dec 30, 2019
and beverage experiences, with flavor playing a major part in this. The search for something new, different and exciting is also driving flavor developments in food and beverages, Adventurous and reimagined options are sought by trend-conscious consumers, who also enjoy an element of surprise on their plates and palates.
This theme is illustrated by the fact that six out of ten US and UK respondents in an Innova Market Insights survey agreed with a statement that they love to discover flavors