Innova Market Insights pegs new trends for colors and flavors
date:Dec 30, 2019
percent of global consumers agreed or strongly agreed that they loved discovering new flavors, while 57 percent thought it was important to consume foods and beverages that are good for their bodies.

As a result, it is perhaps no surprise that functionally flavorful concepts are increasingly focusing on health and natural ingredients. For instance, botanicals are seeing rising levels of interest across many food and beverage categories, with floral flavors particularly in evidence. Spices and s
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