Soft drink makers need to listen to concerns of consumers
date:Dec 30, 2019
and lowering of sugar in most of the beverages.

As consumers turn health-conscious, new companies are introducing new products with cleaner ingredients and value-added benefits. Still at very nascent stage the new in-coming products focus on functional benefits including hydration, vitamin enhancers, meal replacement and energy boosters.

Drinking water is fastest-growing
In the beverage segment, drinking water is the fastest-growing segment due to lack of safe drinking water in public places
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