Festive NPD offerings expand across sector
date:Dec 24, 2019
ong consumers, who are highly sensitive to seasonal tastes. Spicy notes are popular in this season, such as cinnamon, eggnog and gingerbread.

In this space, Premier Foods is extending its festive UK cake range with seasonal additions from its Mr Kipling and Cadbury brands. Chocolate Orange Whirls bring a festive favorite into a new format, while Irish Crme Fancies look to drive penetration among new shoppers. Other products include Caramel and Orange Mini Rolls, with seasonal packaging to driv
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