date:Dec 23, 2019
Leading Pakistani fruit and vegetable export firm Iftekhar Ahmed Company (IAC) has announced an investment of Rs 250 million in establishing the country's first fresh-produce retail brand.
Director of Marketing Waheed Ahmed stated that the company has decided to utilise its 59-year old supply chain expertise in delivering fresh fruits, vegetables and fruits pulp to domestic and global markets and expand its business by opening fresh-produce retail chains to aid the local market and to meet the