Will capacity surge put pressure on prices as big guns invest in the Greek yogurt boom?
date:Sep 11, 2012
annon (Oikos, Light Fit) has a 19.7% share and General Mills (Yoplait Greek) has a 5.7% share.

Despite the category's explosive growth, however, not everyone that has tried to cash in on the Greek yogurt boom has been successful, with Kraft Foods recently discontinuing its Athenos Greek yogurt brand , which was launched in late 2010.

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