date:Sep 11, 2012
, with consumers buying into its low-fat credentials, high protein content and thicker texture.
According to a recent report by Bernstein Research citing Nielsen data, Greek yogurt now accounts for more than a third (35%) of US yogurt sales, up from just 4% in 2008 (although in volume terms premium-priced Greek has a far lower share of the market).
First-to-market Fage USA , which dominated the category in 2007 with a 93.5% share, now commands a 13.9% share, while Chobani has a 47.3% share, D