Pepsi coffee blend to target busy consumers on-the-go
date:Dec 18, 2019
Pepsico is combining coffee and cola into one can with a new beverage set to launch in the US market in April.

Pepsi Caf blends together arabica coffee with coffee and will comprise two flavours Original and Vanilla.

Positioned as a challenger in the energy drinks market, it will have nearly double the amount of caffeine of a regular Pepsi.

The range will be available in 12oz slim cans, targeting busy consumers who want an energy hit on-the-go.

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