Pantone’s color for 2020 taps into industry trend for naturality
date:Dec 09, 2019
lopment, explains that naturality in ingredients is a major consumer demand. The berry ingredient presented at the show also boasts a transparent supply chain, beyond being an all-natural coloring agent for dairy.

Naturex, part of Givaudan, spearheaded the trend back in March with the launch of Vegebrite Ultimate Spirulina, which was also on show at Fi Europe. A new extraction line, which triples spirulina production capacity, was introduced at the companys production site in Avignon, France. T
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