Pantone’s color for 2020 taps into industry trend for naturality
date:Dec 09, 2019
r trends are ever-changing and can inspire industry to innovate toward more visually appealing NPD. From naturality to supply source transparency demands, as well as Instagrammability, vibrant colors can help boost sales and serve as an easy marketing point. It remains to be seen how Classic Blue will influence the industry.

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