Pantone’s color for 2020 taps into industry trend for naturality
date:Dec 09, 2019
Pantone has hailed Classic Blue as its color of the year for 2020 in line with a rising industry trend for vibrant blue hues and cerulean tints in food and beverage applications. Consumer demand for intense colors that excite the senses is driving the trend, boosted by an added demand for naturality. Industry is increasingly looking for lively colors that occur naturally and can support clean label status.

The Classic Blue seems to be a perfect fit to this moment in time; the hue is suitable fo
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