Perception of meat needs rebuilding, finds roundtable
date:Sep 11, 2012
, as we cannot continue this way of working in the long term.

The panel and delegates debated whether the potential reduction in pigmeat producers as a result of the changes in sow stall legislation in January 2013, and the possible fall in availability and resulting rising prices may force consumers to start to value meat.

However, they agreed that marketing and communication could play a key role, while the more difficult task of tackling the problem of an imbalance in market power would be
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