Perception of meat needs rebuilding, finds roundtable
date:Sep 11, 2012
es into a pork chop in a shop, De Bruycker said.

Luc Verspreet, CEO of Belgian slaughterhouse Covalis and co-president of meat company Vivanda, said the industry needed to explain itself more carefully to communicate greater respect and understanding.

He said: It is not a product retailers can play with. When there is a shortage of product and one country is primarily importing, it can be a dangerous thing. Europe has to change some rules or the model will collapse. We need long-term suppliers
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