date:Sep 11, 2012
to promote the idea that producers and processors had big margins. This, he said, was a dangerous perception and warned that the situation was not sustainable.
Nowadays you can pay more for a kilo of cat food than the chicken you buy,he said, adding that this is despite the fact that consumers are willing to pay more for meat with certain perceived health benefits.
The perception of the meat industry has to be raised, the panel agreed. The customer doesnt have a good idea of the effort that go