date:Sep 11, 2012
to rationalise. Europe, he said, was a mature market so there is low growth, more consumer hesitation and a growth in convenience demand, while the rising costs of feed, fuel, labour and regulation, along with the impact of currency fluctuation, was squeezing profits for the industry .
Perception
Guy De Bruycker, CEO of meat processor Q Group, told delegates that prices at the level that some retailers were offering was impossible to produce. He said it was potentially misleading to consumers