date:Sep 11, 2012
The Roundtable, organised by the Belgian Meat Office (BMO), a subsidiary of the Flanders Agricultural Marketing Board (VLAM), debated the question of price and value in the supply chain under the premise that people know the price of everything and the value of nothing.
Chairing the meeting, BMO manager Ren Maillard said: Consumers want producers to get a fair price, but they still want the cheapest. He said there was increasing consolidation of the industry, which was forcing the supply chain